I kvell over words,
especially Jewish ones.

I’m a journalist turned copywriter for Jewish nonprofits. Through story-driven marketing, I help busy professionals like you fundraise and friend-raise.

A Tad About Me

Word on the Street

  • "Shana is a truly gifted writer and dogged reporter, who helped Hillel International maintain a steady drumbeat of compelling stories that solidified our brand."

    Geoffrey Melada

  • "Shana is a celebrated writing expert for Jewish organizations. Her words are nuanced yet concise, encouraging yet down-to-earth, calm yet urgent."

    Gianna Doxey

  • "Shana has a positive disposition and sunny outlook that makes working with her a joy. She always comes to the table with ideas, energy and optimism."

    Michelle Brown

  • “Shana is a consummate professional, always one step ahead of our needs with astounding pacing. She is a true problem-solver and extremely organized.”

    Lori Cohen

Storytelling belongs in your nonprofit playbook

Searching for the right words? I’m your gal. I’ve put pen to paper (and fingers to keyboard) to help more than 25 Jewish nonprofits raise more than $20 million.